Adding Omniture Analytics To Your Website

The Omniture manual is large and daunting but using Omniture is actually quite simple.

Here's what to do.

1. Get an Omniture consultant to send you the Omniture "tags" for a website domain you wish to measure. You should receive the files: Page Code.txt, s_code.js, and some other files for Flash

2. Include the javascript files in your HTML.

3. Insert the script from "Page Code.txt" before the closing </body> tag.

4. You will see these variables in the script that was provided:

 

the next lines. */
s.pageName=""
s.server=""
s.channel=""
s.pageType=""
s.prop1=""
s.prop2=""
s.prop3=""
s.prop4=""
s.prop5=""
/* Conversion Variables */
s.campaign=""
s.state=""
s.zip=""
s.events=""
s.products=""
s.purchaseID=""
s.eVar1=""
s.eVar2=""
s.eVar3=""
s.eVar4=""
s.eVar5=""

5. At a minimum, you need to modify the pageName to be an accurate description of the page

eg.

Home

Home : Products : Chocolate

The colon is used to indicate the page hierarchy

That's it - you don't need to alter any other variables and Omniture is up and running. You will probably need to create the pageName dynamically in code or, in a static site, you can populate it manually.

4. Other variables you might like to use are:

channel - eg. Radios

This would be used if you have say a shopping site where you could navigate to Car, then Electronics and then Radios. Within Radios you will have individual pages for each product each with thier own pageName tag but you would want to group these under the one channel "radios".

prop1 - a counter used to track how many people were using an English or French version of the site. Or say you have three different commercials and you want to know which ones the users are clicking on. You could add the prop1 on the page that comes up after the user has clicked on the commercial

evar - custom conversion eg how many people have sent to a friend